Building visibility and coverage
Over
the past 15 years, my company, Spindle Communications, has helped leading Southern African public
companies, private companies and venture capital firms communicate with
the regional investment market, local and international investors and
the financial media.
Every
initial public offering or listed company's market valuation and
business experience are unique; and in this experience is often your
greatest ally in developing a successful strategies to meet the
clients' needs. As a veteran of IR, media and corporate finance, I
understand the market place and its cyclicality brought about by
changes in the financial and technology worlds. It is this experience
that I put to work for clients, freeing them to run their businesses
and manage their time as effectively as possible.
Investor
relations is about building condusive relationships with key investment
professionals and reporters. My goal is to help clients develop,
leverage and manage relationships with investment professionals such as
analysts, portfolio managers, private equity funders, bankers,
parastatals, venture capital companies and the media. While I could
never claim to know everyone in the South African investment &
financial industry, I have build up a network of valuable contacts who
trusts me, and by knowing my clients, their industries and the
financial markets, I am able to add value to all of the client's
target audiences.
Having specialised in the mining, health care, life science, cleantech, renewable energy sectors, being
focused places me in a better position to anticipate and meet my clients'
needs. This approach has resulted in extremely high
client retention and multi-year client engagements.
Through
many business cycles, I have experienced the challenges and seen the
opportunities companies face. Innovative thinking is needed to attract
the attention of role players. Financial and media programs have to be
founded in strong messaging to produce effective investor relations
programs for companies.
